As anyone in SEO knows, you almost always have a couple of competitors for your desired key phrase in the search engine rankings. Obviously, you will want to outdo them. One of the best methods is to watch your competition and hire [google_bot_show][/google_bot_show]DynamicsDigital.co.uk to help you improve your SEO rankings. Besides that, here are some great pieces of advice on how to succeed with the SEO strategy of watching your competition.
The first thing to do is, of course, look at how they build their backlinks. Find the do-follow, high PR, blogs that they get their links to stick to and post there as well. Often times your competition will have spent a lot of time and energy into finding relevant, high PR, do follow blogs which will easily accept a comment with a link in. Being able to look at these posts and find them all in a matter of seconds will give you a great edge as they have most likely spent countless hours, or even days, to come across the same resources.
Next up look at the social bookmarking and networking sites that they use. If they have found that their site does well in certain social bookmarking sites then be sure to sign up at the same site. Check out their friend’s lists and groups that they belong to, add all of them, and essentially build a copy of their social bookmarking profile. This way you can enjoy all the same social bookmarking traffic and backlinks that they receive. Look also at social networking sites that they use. If their site is able to bring in good traffic from a site like MySpace or Facebook then chances are yours will too.
Also, look at their general on-site SEO strategies. Although you may be competing head-to-head for your desired key phrase your competition may have already done some of the heavy liftings, finding more high-quality key phrases to target. Optimize for and target these as well, track your conversions for all of them and devote more time and energy to those that turn out to be profitable.
Of course, you’ll need to know how to properly watch your competition. There are quite a few ways, if they are using black hat SEO techniques then chances are they will be leaving a footprint. Find it and a simple Google query for this footprint can yield many of their traffic sources. Hopefully, they will be using standard white hat SEO techniques. If this is the case you have a whole array of completely free and easy to use powerful tools for watching your competition. Note that Google only updates its displayed backlinks every so often, because of this a simple Yahoo! search query of “link:www.theirsite.com” will yield a comprehensive list of exact pages where they hold backlinks. Simply post to these same locations, wherever possible, and get the same quality links as your competition. You can take this one step further and use any one of a number of free tools that will additionally display things such as the PR of the pages these links are on and whether or not they are do-follow.
The final thing you need to remember is that you are trying to beat your competition, not tie it. Because of this, it is important that on top of watching and copying your competition’s link and traffic sources you do what you do best and build your own backlinks in your own locations.
This is the ultimate recipe for success and probably one of the best SEO tactics around. If you have competition that you can not compete with using your own strategies, then use their strategies coupled with your own to outrank them. Watch your competition and succeed with your own SEO.