In my local newspaper this week they ran an article about having manners in today’s world. Many of the old tried and true manners that we were taught when growing up have been cast aside. The internet has almost encouraged poor manners and poor grammar. Websters may even dismiss the word “etiquette” from its dictionary if we’re not careful. Hopefully, we all understand etiquette more than I’m giving credit to. Do you hold the door open for someone when walking into a building? Do you say, “please” and “thank you” (at least) from time to time? How about when you’re in a social situation like a networking event or, well…
…have you ever been at a party, approach somebody, and start chatting with them but all they want to do is talk about themselves? They’ll let you know all the great products and services they have to offer the world and how sought after they are. It’s like a megaphone to the ear.
Then you ask them a question, not wanting to be rude, and they just seem to stare at you with no response. You ask again and, still, no response. Then they start a whole new topic, again, focusing on themselves.
Rude? Repulsive? Frustrating? All of the above?
Now, we’ve probably all been in the situation I described above, if maybe not that blatant and extreme. How does that make you feel? Invisible? Not interesting? Now, socially, this is looked down upon under anyone’s definition, yet in the online world, specifically the social media world, businesses don’t seem to do it ALL the time. Every day I see businesses Facebook pages and Twitter accounts yelling for all to hear (and read) about how great they are, what they have that YOU want and how you should rush to BUY it right away!
Here is something a business should do just before hitting the “Post” button: Stop and think about what you might feel about this post as the reader. Always remember that it is not always about ganhar dinheiro. You should also focus on being sincere and credible. Do YOU respond to businesses when they just promote their product and/or service? Or, do you stop hearing what they’re even saying and eventually tune them out completely? If we’re honest with ourselves, we are likely to turn and walk the other way.
Also, if you DO happen to talk about something other than yourself (say post a link to an informative article having to do with something within your industry or niche, or even ask a random question) and you get a response (or two or three!), please, please, please respond! If you don’t respond it’s like your phone ringing and you just look at it but not answer it!
Recently, I responded to a post from a local restaurant (see the exact post above) that was having a big New Years Eve party, asking them a few particulars, and they didn’t respond that day, that night or any other day after that! What good is having a social media presence when you simply treat it as a one way conversation?
Businesses MUST start learning to socialize with their clients and customers on their social media platforms of choice. After all, it is SOCIAL media! Every business, at some level, must be able to communicate with their customer/client. So, as wonderful as you are, stop ONLY talking about yourself! Answer responses and questions. An old Chinese Proverb says, “Don’t open a shop unless you like to smile”.
You can check us out at Facebook (click HERE) and Twitter (click HERE) or write me at firstname.lastname@example.org. You can also check out a quick video I made to outline what I’m talking about in this very blog post right HERE. You’ll even get a surprise (ok, not a surprise now!) outtake at the end, so watch for that.